Jeffrey Kratsch - Founder / Chief Innovation Officer

Mr. Kratsch is Founder and Chief Innovation Officer of MarketsBeyond, a business consultancy specializing in strategic planning and inventive integrated marketing. Raised in Southern California, Kratsch engaged in undergraduate studies in psychology and philosophy before embarking on a successful career in business that has spanned the continental USA. 

MarketsBeyond is the culmination of Kratsch's diverse enterprise experience that includes leadership roles in sales, marketing, channel development and operations.  As a business veteran with demonstrated success building teams, brands, channels and sales both nationally and abroad, Jeffrey employs innovative ideas, compelling stories and integrated methodologies -delivered across a variety of media- to engage and motivate selected markets.

Over the years, Kratsch has founded several entrepreneurial ventures in the entertainment and travel industries; and more recently in the creation of a non-profit organization designed to raise awareness and solve problems related to sustainability and global climate change.

Mr. Kratsch earned a Bachelors degree in Marketing from Indiana Wesleyan University and a Master of Science in Business Management from Oakland City University.  Having studied for these degrees during his tenures at Ameritech, SBC and AT&T, Kratsch says, "I stood in the same place for over six years and due to several industry mergers and acquisitions the name on the door changed three times," referring to his telecom roles.  "As I successfully managed my teams through those changes in organizational integration and corporate cultures, I felt like I earned a PhD in business... I loved it!" 

Having leveraged his talents in a combination of small, mid-sized and large public entities, Kratsch discovered that many businesses still struggle with effective strategic planning and results oriented program implementation.  MarketsBeyond was created to help companies address these challenges and to execute on a higher level. 

Mr. Kratsch's experience history includes channel management positions in telecommunications and technology, manufacturing sales and marketing.  Executive level roles include: Director of Marketing, Communications and Public Relations in the financial services industry; Vice President of Sales, developing marketing and national / international distribution for a Florida-based Spa manufacturer; Marketing Director for a national telecommunications manufacturer / service provider and more recently as Director of Channel Development for a software and systems integration provider.

"I bring transformational leadership and a seasoned, common-sense business acumen to every role... I've been helping companies exceed their objectives my whole life.  It's a passion -only a bit Beyond!"  JK